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Black Black
Gold Gold
Orange Orange
Rose Gold Rose Gold
Silver Silver
Black Black
Blue Blue
Gold Gold
Green Green
Grey Grey
Orange Orange
Rose Gold Rose Gold
Silver Silver
White White
Black Black
Blue Blue
Brown Brown
Gold Gold
Green Green
Grey Grey
Orange Orange
Rose Gold Rose Gold
Silver Silver
Automatic Watch - Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1
Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1 £2,650.00
With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.
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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1
Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1 £2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
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Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1
Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1 £2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
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Automatic Watch - Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1
Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1 £2,050.00
The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious men and women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.
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Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Watch AI6007-SS002-331-1
Maurice Lacroix Men's Grey Aikon Automatic Watch AI6007-SS002-331-1 £2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
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Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1
Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1 £2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.
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Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4
Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4 £1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5
Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5 £1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2
Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2 £1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1
Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1 £2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
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Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1
Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1 £2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
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Maurice Lacroix Men's Silver Blue Aikon Automatic Watch AI6007-SS002-430-1
Maurice Lacroix Men's Silver Blue Aikon Automatic Watch AI6007-SS002-430-1 £2,150.00
Urban-inspired, contemporary aesthetics, ergonomic design, and a mechanical heart make this Maurice Lacroix Aikon Automatic a perfect accompaniment to city life. The bold contrast of stainless steel and blue tones provides an eye-catching appeal for the modern man. With a 39mm diameter and just 11mm in height, the watch offers a sleek yet robust presence on the wrist. It features an automatic movement caliber ML115 with a 38-hour power reserve and functions for hours, minutes, seconds, and a date at 3 o'clock. The rhodium-plated hands and indexes with white Super-Luminova ensure readability in all conditions. The open case back allows a view of the intricate inner workings, protected by an anti-reflective sapphire crystal. The timepiece is completed with a polished stainless steel bracelet, featuring a quick-change system for ease of wear. With a water resistance of up to 20 ATM, this watch blends elegance with practicality, making it a versatile choice for any occasion.
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Maurice Lacroix Aikon Automatic Limited Edition Skeleton AI6007-SS009-030-1
Maurice Lacroix Aikon Automatic Limited Edition Skeleton AI6007-SS009-030-1 £3,950.00
A timepiece with a distinctive charm and graciousness that exudes life and carefree attitude. The watch collection is full of innovative concepts and constantly suggests fresh ways to dress to match the way of life of today's youth. The watch's case is round, constructed of stainless steel, and is 39 mm in diameter and 11 mm in height. The watch has sapphire glass that is anti-reflective and is water resistant to a depth of 200 meters. The watch's self-winding, 26-jewel movement uses the Sellita SW200 as its basic caliber. The movement has a 38-hour power reserve and oscillates at 28,800 vibrations per hour (4 Hz). The bracelet is made of silver stainless steel, and the watch has a gray skeletonized dial. It has a double folding clasp and Superluminova on the watch. A lavish timepiece, the Maurice Lacroix Aikon Automatic 39mm "Limited Edition Skeleton" is a high-end watch that dazzles with its sophisticated style and advanced functions. The watch is a distinctive and premium accessory that goes anywhere with you because of its stainless steel case, anti-reflective sapphire glass, automated winding, and power reserve of up to 38 hours. The watch is a must-have for every watch enthusiast and makes the ideal gift for any event.
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Chronograph Watch - Maurice Lacroix Men's Blue Aikon Chrono Watch AI1018-SS001-430-1
Maurice Lacroix Men's Blue Aikon Chrono Watch AI1018-SS001-430-1 £1,300.00
Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognised by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful. In 2016, Maurice Lacroix updated this iconic collection with a new, contemporary design, honed to modern tastes
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Chronograph Watch - Maurice Lacroix Men's Silver Aikon Chrono Watch AI1018-SS002-131-1
Maurice Lacroix Men's Silver Aikon Chrono Watch AI1018-SS002-131-1 £1,300.00
The AIKON Chronograph 44mm offers superb wrist presence, exhibiting a strong character and confident persona. Similar to other AIKON watches, this timepiece provides excellent legibility and, courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped with a convenient stopwatch complication, proving ideal for measuring elapsed periods of time when vital seconds matter. Maurice Lacroix has created a timepiece that encapsulates Swiss watchmaking savoir-faire and the company's design expertise. This timepiece delivers superb value, standing out from the crowd with its unique and admirable array of qualities.
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Analogue Watch - Maurice Lacroix AIKON #tide Benzilla Blue Watch AI2008-50YZA-000-0
Maurice Lacroix AIKON #tide Benzilla Blue Watch AI2008-50YZA-000-0 £675.00 £750.00
AIKON #tide Benzilla – show your true colours!  Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. Case : Made from ocean-bound upcycled plastic & Strap : Light blue rubber strap with orange M-logo Water resistance to 10 ATM 40mm
FROM £168.75
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Analogue Watch - Maurice Lacroix Men's Gold Eliros Quartz Watch EL1118-PVY01-090-9
Maurice Lacroix Men's Gold Eliros Quartz Watch EL1118-PVY01-090-9 £574.00 £820.00
This latest expression of ELIROS ownership is simple to read, precise, and delivers high perceived value. But most of all, it’s notably stylish, sidesteps mediocrity, and subscribes to the belief that ‘life is for living. We implore pleasure seekers to form an orderly queue for one of the hottest watches this season, the ELIROS Sunshine. Case: Stainless Steel/Yellow gold PVD & Strap: Gold 2N pyramid embossed calf leather with 2N M-logo Water resistance to 5 ATM 40mm
FROM £143.50
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Analogue Watch - Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-SS006-620-1
Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-SS006-620-1 £625.00 £720.00
Maurice Lacroix has often used its Eliros collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
FROM £156.25
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Analogue Watch - Maurice Lacroix Men's Blue Eliros Date Quartz  Watch EL1118-SS00E-420-C
Maurice Lacroix Men's Blue Eliros Date Quartz Watch EL1118-SS00E-420-C £850.00 £1,100.00
For the first time, the dial design blends long batons with elongated Arabic numerals, each presented in alternating colors, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial color, and contribute to the model’s impressive legibility. As its name suggests, this timepiece is endowed with a date indication which is positioned at 3 o’clock. The 40mm stainless steel case is slender, measuring just 8mm in height, enhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The new model also features the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools. To commemorate this milestone in Maurice Lacroix’s history, the case back is engraved with the inscription ‘25th-anniversary edition’. 
FROM £212.50
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Analogue Watch - Maurice Lacroix Men's Blue Eliros Chronograph Mesh Watch EL1098-SS006-420-1
Maurice Lacroix Men's Blue Eliros Chronograph Mesh Watch EL1098-SS006-420-1 £790.00 £930.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
FROM £197.50
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Analogue Watch - Maurice Lacroix Men's Blue Eliros Chronograph Leather Watch EL1098-SS001-420-4
Maurice Lacroix Men's Blue Eliros Chronograph Leather Watch EL1098-SS001-420-4 £760.00 £930.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
FROM £190.00
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Analogue Watch - Maurice Lacroix Men's Green Eliros Chronograph  Watch EL1098-PVP01-620-5
Maurice Lacroix Men's Green Eliros Chronograph Watch EL1098-PVP01-620-5 £990.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
FROM £247.50
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Analogue Watch - Maurice Lacroix Men's White Eliros Date Quartz Mesh Watch EL1118-SS00E-120-C
Maurice Lacroix Men's White Eliros Date Quartz Mesh Watch EL1118-SS00E-120-C £850.00
For the first time the dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial colour, and contribute to the model’s impressive legibility. As its name suggests, this timepiece is endowed with a date indication which is positioned at 3 o’clock. The 40mm stainless steel case is slender, measuring just 8mm in height, enhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The new model also features the company’s ‘Easy Strap Exchange’system, allowing the wearer to change the appearance of their Eliros without the need for tools. To commemorate this milestone in Maurice Lacroix’s history, the case back is engraved with the inscription ‘25th anniversary edition’. 
FROM £212.50
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Chronograph Watch - Maurice Lacroix Men's Blue Aikon Chronograph Watch AI1018-SS001-432-4
Maurice Lacroix Men's Blue Aikon Chronograph Watch AI1018-SS001-432-4 £1,350.00
Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognized by many purely by seeing its unique design is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful. In 2016, Maurice Lacroix updated this iconic collection with a new, contemporary design, honed to modern tastes.
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Chronograph Watch - Maurice Lacroix Men's Grey Aikon Chronograph Watch AI1018-SS001-333-1
Maurice Lacroix Men's Grey Aikon Chronograph Watch AI1018-SS001-333-1 £1,300.00
AIKON is the descendant of the Maurice Lacroix Calypso. This steel watch was one of the brand’s iconic models in the 1990s and bore the same design codes that live on in the AIKON. The integrated and water-resistant case, the six-arm bezel surrounding a flat sapphire crystal and the strap marked with an applied M logo made this model with its exceptional presence the brand’s most iconic product. In 2016, Maurice Lacroix produced a contemporary reinterpretation of this iconic piece with the quartz AIKON. In 2018, an entire collection of AIKON Automatic pieces continued the saga. In 2020, the family takes on a new, more urban and eternal sporty-chic look with this extension of the AIKON Quartz line.
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Chronograph Watch - Maurice Lacroix Men's Black Aikon Chronograph Watch AI1018-SS001-330-1
Maurice Lacroix Men's Black Aikon Chronograph Watch AI1018-SS001-330-1 £910.00 £1,250.00
Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognised by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful. In 2016, Maurice Lacroix updated this iconic collection with a new, contemporary design, honed to modern tastes
FROM £227.50
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