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-10% sale
Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C
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Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C £2,205.00 £2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
Automatic Watch - Maurice Lacroix Aikon Automatic Limited Summer Edition 42mm Men's Orange Watch AI6008-SS00F-530-E
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Maurice Lacroix Aikon Automatic Limited Summer Edition 42mm Men's Orange Watch AI6008-SS00F-530-E £2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
IN STOCK
Maurice Lacroix  Pontos S Diver PT6248-SS00L-330-J
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Maurice Lacroix Pontos S Diver PT6248-SS00L-330-J £1,990.00
The PONTOS S Diver is back and it’s better than ever! The model is the product of teamwork, inspired by Lidija’s search for improved performance, and has been tested in the most extreme conditions. It’s ideally suited to underwater exploration while also being the perfect accompaniment to city life. Case : Stainless Steel & Strap : Orange rubber strap Water resistance to 30 ATM 42mm
-10% sale
Automatic Watch - Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C
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Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C £2,205.00 £2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
-6% sale
Analogue Watch - Maurice Lacroix Men's Blue Eliros Watch EL1098-PVP01-411-1
FROM £235.00
0% FINANCE AVAILABLE
Maurice Lacroix Men's Blue Eliros Watch EL1098-PVP01-411-1 £940.00 £990.00
The calm, relaxed temperament of the Eliros collection provides an interesting contrast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition. The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.
Analogue Watch - Maurice Lacroix Ladies Black Diamond Aikon Watch AI1106-SS002-350-1
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Maurice Lacroix Ladies Black Diamond Aikon Watch AI1106-SS002-350-1 £1,100.00
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1
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Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1 £2,200.00
The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever. 
Automatic Watch - Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1
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Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1 £3,450.00
The new Maurice Lacroix AIKON Skeleton was inspired by urban architecture. Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.
Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1
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Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1 £2,050.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
Analogue Watch - Maurice Lacroix AIKON #tide Orange Watch AI2008-50050-300-0
FROM £175.00
0% FINANCE AVAILABLE
Maurice Lacroix AIKON #tide Orange Watch AI2008-50050-300-0 £700.00
Enjoy a dazzling array of colors! Maurice Lacroix has created the brightest, funkiest watch line available in a dazzling array of colors. The AIKON #tide is designed to stand out wherever you are. And best of all, AIKON #tide is helping to clean up the oceans with its revolutionary technology that transforms discarded plastic waste into timepieces of the highest Swiss quality. AIKON #tide, a cool watch with a conscience, will soon be available to you.
IN STOCK
-10% sale
Analogue Watch - Maurice Lacroix AIKON #tide Benzilla Blue Watch AI2008-50YZA-000-0
FROM £168.75
0% FINANCE AVAILABLE
Maurice Lacroix AIKON #tide Benzilla Blue Watch AI2008-50YZA-000-0 £675.00 £750.00
AIKON #tide Benzilla – show your true colours!  Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. Case : Made from ocean-bound upcycled plastic & Strap : Light blue rubber strap with orange M-logo Water resistance to 10 ATM 40mm
Analogue Watch - Maurice Lacroix Men's White Eliros Date Quartz Watch EL1118-PVP01-112-1
FROM £200.00
0% FINANCE AVAILABLE
Maurice Lacroix Men's White Eliros Date Quartz Watch EL1118-PVP01-112-1 £800.00
Simple, balanced, well executed and with a slight retro touch, the Eliros collection offers a range of fine chronographs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets easy to wear and appropriate with probably any type of dress code. The even simpler “Date” version of the Eliros proposes various dials, refined execution of the case and finishing, straps/bracelets interchangeable by the owner.
IN STOCK
Analogue Watch - Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-PVP01-610-1
FROM £200.00
0% FINANCE AVAILABLE
Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-PVP01-610-1 £800.00
The hour and minute hands are rose gold plated, granting a note of luxury while proving effortless to read. Golden indexes denote each hour and comprise of either elongated Roman numerals or supremely slender batons. The svelte appearance of the indexes is shared with the slim central seconds hand which engages with the minute track encircling the dial. A date indication at 3 o’clock completes the inventory of functions. Case : Stainless Steel/Yellow gold PVD & Strap : Green leather Water resistance to 5 ATM 40mm
Analogue Watch - Maurice Lacroix Men's Grey Eliros Chronograph Watch EL1098-SS001-311-1
FROM £237.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Grey Eliros Chronograph Watch EL1098-SS001-311-1 £950.00
The calm, relaxed temperament of the Eliros collection provides an interesting con-trast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition. The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.
IN STOCK
-19% sale
Analogue Watch - Maurice Lacroix Men's Blue Eliros Chronograph Leather Watch EL1098-SS001-420-4
FROM £190.00
0% FINANCE AVAILABLE
Maurice Lacroix Men's Blue Eliros Chronograph Leather Watch EL1098-SS001-420-4 £760.00 £930.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
IN STOCK
-6% sale
Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1106-SS002-430-1
FROM £235.00
0% FINANCE AVAILABLE
Maurice Lacroix Ladies Blue Aikon Quartz Watch AI1106-SS002-430-1 £940.00 £990.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
IN STOCK
-10% sale
Analogue Watch - Maurice Lacroix Men's Two-Tone Aikon Quartz Watch AI1106-PVP02-170-1
FROM ...
0% FINANCE AVAILABLE
Maurice Lacroix Men's Two-Tone Aikon Quartz Watch AI1106-PVP02-170-1 £1,125.00 £1,250.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1
FROM £247.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1 £990.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
Analogue Watch - Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1
FROM £247.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1 £990.00
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and the surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
Analogue Watch - Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1
FROM £247.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1 £990.00
While looking back at the beginning of the classic legend, Le Méridien has carried out a series of upgrades for each model of the AIKON series of quartz watches. Adhering to the spirit of excellence, Le Méridien reinterprets the AIKON series of quartz watches. The watchmaking brand Le Méridien from the Swiss Jura region has accumulated rich experience since the release of the first AIKON series watch, and has carefully absorbed valuable feedback from customers and retailers. Each component of the paragraph is reassessed. The curvatures, facets, lines and surfaces of the watch have been beautifully retouched, resulting in a clean new look. In addition, the specifications of each watch model have been upgraded for a luxurious feel.
Automatic Watch - Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1
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Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1 £2,100.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
-6% sale
Automatic Watch - Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1
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Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1 £2,040.00 £2,150.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
IN STOCK
-6% sale
Automatic Watch - Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1
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Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1 £2,040.00 £2,150.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
IN STOCK
-10% sale
Automatic Watch - Maurice Lacroix Men's Black Aikon Chronograph  Watch AI6038-DLB01-330-4
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Maurice Lacroix Men's Black Aikon Chronograph Watch AI6038-DLB01-330-4 £3,015.00 £3,350.00
The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500
Automatic Watch - Maurice Lacroix Men's Silver Aikon Chronograph Watch AI6038-SS001-131-1
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Maurice Lacroix Men's Silver Aikon Chronograph Watch AI6038-SS001-131-1 £2,990.00
AIKON, on the journey to success with the Automatic! The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON's main distinctive features: the integrated water-resistant case, the flat sapphire crystal encircled by the famous six-arm bezel, the M logo in relief on the leather straps, and exceptionally high-quality production. With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Extremely soft and supple, it suits all wrists.
-10% sale
Automatic Watch - Maurice Lacroix Men's White Aikon  Venturer GMT Stainless Steel Watch AI6158-SS002-130-1
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Maurice Lacroix Men's White Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-130-1 £2,385.00 £2,650.00
For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturer than to keep track of time in two cities, a watch made to explore and conquer them. With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favorable price. Thanks to the Easy change system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.
Automatic Watch - Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1
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Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1 £2,650.00
With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.
Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1
FROM ...
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Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1 £2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1
FROM ...
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Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1 £2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
Automatic Watch - Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1
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Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1 £2,050.00
The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious men and women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.
Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Watch AI6007-SS002-331-1
FROM ...
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Maurice Lacroix Men's Grey Aikon Automatic Watch AI6007-SS002-331-1 £2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1
FROM ...
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Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1 £2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.
Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4
FROM ...
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Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4 £1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
Automatic Watch - Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5
FROM ...
FINANCE AVAILABLE
Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5 £1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
Automatic Watch - Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2
FROM ...
FINANCE AVAILABLE
Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2 £1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading. The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
Automatic Watch - Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1
FROM ...
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Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1 £2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
Automatic Watch - Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1
FROM ...
FINANCE AVAILABLE
Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1 £2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
Sold out
Maurice Lacroix Aikon Automatic Limited Edition Skeleton AI6007-SS009-030-1
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Maurice Lacroix Aikon Automatic Limited Edition Skeleton AI6007-SS009-030-1 £3,950.00
A timepiece with a distinctive charm and graciousness that exudes life and carefree attitude. The watch collection is full of innovative concepts and constantly suggests fresh ways to dress to match the way of life of today's youth. The watch's case is round, constructed of stainless steel, and is 39 mm in diameter and 11 mm in height. The watch has sapphire glass that is anti-reflective and is water resistant to a depth of 200 meters. The watch's self-winding, 26-jewel movement uses the Sellita SW200 as its basic caliber. The movement has a 38-hour power reserve and oscillates at 28,800 vibrations per hour (4 Hz). The bracelet is made of silver stainless steel, and the watch has a gray skeletonized dial. It has a double folding clasp and Superluminova on the watch. A lavish timepiece, the Maurice Lacroix Aikon Automatic 39mm "Limited Edition Skeleton" is a high-end watch that dazzles with its sophisticated style and advanced functions. The watch is a distinctive and premium accessory that goes anywhere with you because of its stainless steel case, anti-reflective sapphire glass, automated winding, and power reserve of up to 38 hours. The watch is a must-have for every watch enthusiast and makes the ideal gift for any event.
Sold out -10% sale
Analogue Watch - Maurice Lacroix Men's Gren Eliros Date Watch EL1118-SS001-620-5
FROM £168.75
0% FINANCE AVAILABLE
Maurice Lacroix Men's Gren Eliros Date Watch EL1118-SS001-620-5 £675.00 £750.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
Sold out
Chronograph Watch - Maurice Lacroix Men's Blue Aikon Chrono Watch AI1018-SS001-430-1
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Maurice Lacroix Men's Blue Aikon Chrono Watch AI1018-SS001-430-1 £1,300.00
Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognised by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful. In 2016, Maurice Lacroix updated this iconic collection with a new, contemporary design, honed to modern tastes
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Chronograph Watch - Maurice Lacroix Men's Silver Aikon Chrono Watch AI1018-SS002-131-1
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Maurice Lacroix Men's Silver Aikon Chrono Watch AI1018-SS002-131-1 £1,300.00
The AIKON Chronograph 44mm offers superb wrist presence, exhibiting a strong character and confident persona. Similar to other AIKON watches, this timepiece provides excellent legibility and, courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped with a convenient stopwatch complication, proving ideal for measuring elapsed periods of time when vital seconds matter. Maurice Lacroix has created a timepiece that encapsulates Swiss watchmaking savoir-faire and the company's design expertise. This timepiece delivers superb value, standing out from the crowd with its unique and admirable array of qualities.
Sold out -30% sale
Analogue Watch - Maurice Lacroix Men's Gold Eliros Quartz Watch EL1118-PVY01-090-9
FROM £143.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Gold Eliros Quartz Watch EL1118-PVY01-090-9 £574.00 £820.00
This latest expression of ELIROS ownership is simple to read, precise, and delivers high perceived value. But most of all, it’s notably stylish, sidesteps mediocrity, and subscribes to the belief that ‘life is for living. We implore pleasure seekers to form an orderly queue for one of the hottest watches this season, the ELIROS Sunshine. Case: Stainless Steel/Yellow gold PVD & Strap: Gold 2N pyramid embossed calf leather with 2N M-logo Water resistance to 5 ATM 40mm
Sold out -14% sale
Analogue Watch - Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-SS006-620-1
FROM £156.25
0% FINANCE AVAILABLE
Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-SS006-620-1 £625.00 £720.00
Maurice Lacroix has often used its Eliros collection to present new ideas. Since 1996 the collection has been at the forefront of fashion, embracing new trends and encompassing bright colours. The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
Sold out -23% sale
Analogue Watch - Maurice Lacroix Men's Blue Eliros Date Quartz  Watch EL1118-SS00E-420-C
FROM £212.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Blue Eliros Date Quartz Watch EL1118-SS00E-420-C £850.00 £1,100.00
For the first time, the dial design blends long batons with elongated Arabic numerals, each presented in alternating colors, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial color, and contribute to the model’s impressive legibility. As its name suggests, this timepiece is endowed with a date indication which is positioned at 3 o’clock. The 40mm stainless steel case is slender, measuring just 8mm in height, enhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The new model also features the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools. To commemorate this milestone in Maurice Lacroix’s history, the case back is engraved with the inscription ‘25th-anniversary edition’. 
Sold out -16% sale
Analogue Watch - Maurice Lacroix Men's Blue Eliros Chronograph Mesh Watch EL1098-SS006-420-1
FROM £197.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Blue Eliros Chronograph Mesh Watch EL1098-SS006-420-1 £790.00 £930.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
Sold out
Analogue Watch - Maurice Lacroix Men's Green Eliros Chronograph  Watch EL1098-PVP01-620-5
FROM £247.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Green Eliros Chronograph Watch EL1098-PVP01-620-5 £990.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
Sold out
Analogue Watch - Maurice Lacroix Men's White Eliros Date Quartz Mesh Watch EL1118-SS00E-120-C
FROM £212.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's White Eliros Date Quartz Mesh Watch EL1118-SS00E-120-C £850.00
For the first time the dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The hands are silver-toned or blue, depending on the chosen dial colour, and contribute to the model’s impressive legibility. As its name suggests, this timepiece is endowed with a date indication which is positioned at 3 o’clock. The 40mm stainless steel case is slender, measuring just 8mm in height, enhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The new model also features the company’s ‘Easy Strap Exchange’system, allowing the wearer to change the appearance of their Eliros without the need for tools. To commemorate this milestone in Maurice Lacroix’s history, the case back is engraved with the inscription ‘25th anniversary edition’. 
Sold out
Chronograph Watch - Maurice Lacroix Men's Blue Aikon Chronograph Watch AI1018-SS001-432-4
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Maurice Lacroix Men's Blue Aikon Chronograph Watch AI1018-SS001-432-4 £1,350.00
Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognized by many purely by seeing its unique design is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful. In 2016, Maurice Lacroix updated this iconic collection with a new, contemporary design, honed to modern tastes.
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Chronograph Watch - Maurice Lacroix Men's Grey Aikon Chronograph Watch AI1018-SS001-333-1
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Maurice Lacroix Men's Grey Aikon Chronograph Watch AI1018-SS001-333-1 £1,300.00
AIKON is the descendant of the Maurice Lacroix Calypso. This steel watch was one of the brand’s iconic models in the 1990s and bore the same design codes that live on in the AIKON. The integrated and water-resistant case, the six-arm bezel surrounding a flat sapphire crystal and the strap marked with an applied M logo made this model with its exceptional presence the brand’s most iconic product. In 2016, Maurice Lacroix produced a contemporary reinterpretation of this iconic piece with the quartz AIKON. In 2018, an entire collection of AIKON Automatic pieces continued the saga. In 2020, the family takes on a new, more urban and eternal sporty-chic look with this extension of the AIKON Quartz line.
Sold out -28% sale
Chronograph Watch - Maurice Lacroix Men's Black Aikon Chronograph Watch AI1018-SS001-330-1
FROM £227.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Black Aikon Chronograph Watch AI1018-SS001-330-1 £910.00 £1,250.00
Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognised by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful. In 2016, Maurice Lacroix updated this iconic collection with a new, contemporary design, honed to modern tastes

Batteries for Life*

We offer free battery replacement for the lifetime of your watch. *Excludes Mazzucato and delivery fees.

Free bracelet adjustment*

To ensure the perfect fit, we can remove links to ensure utmost comfort. *Excludes re-delivery costs

60 day returns

Decide in your time. All we ask is that the item is returned in original, unworn condition. See return policy here.
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