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Black
Gold
Orange
Rose Gold
Silver
Black
Blue
Gold
Green
Grey
Orange
Rose Gold
Silver
White
Black
Blue
Brown
Gold
Green
Grey
Orange
Rose Gold
Silver
Maurice Lacroix Fiaba Ladies Silver FA1004-SS002-110-1
£990.00
The Maurice Lacroix Fiaba Ladies Silver Watch celebrates elegance and delicacy, creating a timepiece perfect for today's stylish woman. This refined accessory makes a bold statement while remaining understated, suitable for both daily wear and special occasions.
With a 32mm stainless steel case and polished finish, the Fiaba is not only eye-catching but also durable. The silver dial features black Roman numerals for a touch of classic sophistication, while the blue-plated hands add a modern flair. A sapphire crystal with double anti-reflective coating protects the watch from scratches and enhances readability.
Powered by a reliable quartz movement, the watch also boasts a date function at 3 o'clock and is water-resistant up to 3 ATM. The stainless steel bracelet ensures comfort and durability, making this watch a versatile addition to any collection.
FROM £247.50
0% FINANCE AVAILABLE
Maurice Lacroix Ladies White Diamond Aikon Watch AI1106-SS002-150-1
£1,100.00
The Maurice Lacroix AIKON Ladies Watch is a stunning blend of Swiss craftsmanship and contemporary design. Taking inspiration from the 90s Calypso collection, this piece is a timeless and iconic addition to any wardrobe. Its refined appearance and quality features make it the ideal companion for those who appreciate understated elegance.
Crafted with a 35mm stainless steel case and a brushed finish, the watch exudes sophistication. The bezel showcases the distinct six “claws” design, framing a beautiful sun-brushed white dial adorned with 56 diamonds. Rhodium-plated hands and hour markers, along with white super-luminova, ensure excellent readability in all lighting conditions.
Powered by a precise quartz movement, this watch is water-resistant to 10 ATM, making it reliable for everyday wear. The date function at 3 o’clock adds practical utility, while the stainless steel bracelet offers comfort and a sleek look with a 20mm width, completing the piece's overall versatility.
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Maurice Lacroix Aikon Ladies White Watch AI6006-PVY13-170-1
£1,944.00
£2,160.00
The Maurice Lacroix AIKON Automatic Date 35MM is an urban-inspired timepiece that combines contemporary aesthetics with a mechanical heart, making it the ideal accessory for city life. Its elegant design, with playful contrasts and shapes, creates a bold statement that exudes sophistication.
Housed in a 35mm two-tone stainless steel and yellow gold PVD-plated case, the watch boasts a brushed and polished finish for a refined look. The dial is white mother-of-pearl with 8 diamond hour markers and gold-plated hands coated with super-luminova for optimal readability in low light. The sapphire crystal ensures durability, while the open case back reveals the intricate automatic movement within.
Powered by the ML115 automatic calibre, this watch offers a power reserve of 38 hours, with date functionality at 3 o'clock. The bracelet is made from a matching two-tone stainless steel and yellow gold PVD-plated material, providing a secure and stylish fit with the easy-change system. This timepiece is water-resistant up to 200 metres, making it suitable for various daily activities.
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Maurice Lacroix Men's White Eliros Date Quartz Watch EL1118-PVP01-112-1
£800.00
Simple, balanced, well executed and with a slight retro touch, the Eliros collection offers a range of fine chronographs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets easy to wear and appropriate with probably any type of dress code.
The even simpler “Date” version of the Eliros proposes various dials, refined execution of the case and finishing, straps/bracelets interchangeable by the owner.
FROM £200.00
0% FINANCE AVAILABLE
Maurice Lacroix Fiaba Ladies White Silver FA1004-PVP13-150-1
£1,105.00
£1,300.00
The Maurice Lacroix Fiaba Ladies Watch is the perfect expression of elegance, bringing fairy tale-like delicacy to life. With its graceful design and refined details, this watch is an ideal accessory for modern women who enjoy accessible luxury. It is not only stylish but also reliable, making it the ideal companion for both daily wear and special occasions.
Encased in a 32mm two-tone stainless steel and rose gold PVD-plated case, the watch exudes sophistication. The silver dial, adorned with 11 diamonds as hour markers, adds a touch of luxury, while the rose gold-plated hands and second hand offer a striking contrast. A sapphire crystal with double anti-reflective coating protects the dial from everyday wear.
This watch is powered by a quartz movement and is water-resistant to 3 ATM, ensuring practicality in everyday life. The two-tone stainless steel and rose gold PVD bracelet is not only comfortable but also elegant, completing this timepiece’s sophisticated appearance.
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Maurice Lacroix Pontos S Diver Men's Black Special Edition Watch PT6248-DLB00-330-2
£1,890.00
£2,100.00
The Maurice Lacroix Pontos S Diver Men's Black Watch is a true testament to luxury and performance, designed for those who seek sophistication and functionality. With a black DLC-plated stainless steel case and a sandblasted finish, this timepiece offers both durability and elegance. The black lacquered dial with black-plated, super-luminova hands and hour markers ensures exceptional readability, even in low light.
Equipped with an automatic movement, the watch offers a 38-hour power reserve, making it a reliable companion for daily wear. The unidirectional rotating bezel and water resistance up to 30 ATM make it ideal for divers, while the date function at 6 o'clock adds practicality to its sleek design.
Finished with a black rubber strap featuring the Maurice Lacroix logo and a pin buckle, this watch combines comfort and style. The double anti-reflective sapphire crystal protects the dial, ensuring longevity and clarity. An excellent choice for those who appreciate refinement and precision in their timepiece.
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Maurice Lacroix Eliros Men's White Gold Watch EL1098-PVY01-110-2
£940.00
£990.00
The Maurice Lacroix Eliros Men's White Gold Watch is the epitome of timeless elegance, designed for those who appreciate sleek and sophisticated timepieces. Its 40mm yellow gold PVD-plated stainless steel case brings a luxurious touch, while the white lacquered dial provides a classic and refined look.
With its yellow gold-plated Roman numerals and indexes, along with yellow gold-plated hands, the Eliros offers both form and function. The chronograph features include a 30-minute counter at 9 o'clock, 1/10 second counter at 6 o'clock, and central second hand, providing precision timing.
Protected by a sapphire crystal with double anti-reflective coating and water-resistant up to 5 ATM, this watch is perfect for everyday wear. The black leather strap with the Maurice Lacroix 'm' logo completes the luxurious design, offering comfort and style for the modern gentleman.
FROM £235.00
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Maurice Lacroix Men's Blue Eliros Chronograph Leather Watch EL1098-SS001-420-4
£760.00
£930.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
FROM £190.00
0% FINANCE AVAILABLE
Maurice Lacroix Men's Blue Eliros Chronograph Watch EL1098-SS001-410-4
£950.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
FROM £237.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Green Eliros Date Quartz Watch EL1118-PVP01-610-1
£800.00
The hour and minute hands are rose gold plated, granting a note of luxury while proving effortless to read. Golden indexes denote each hour and comprise of either elongated Roman numerals or supremely slender batons. The svelte appearance of the indexes is shared with the slim central seconds hand which engages with the minute track encircling the dial. A date indication at 3 o’clock completes the inventory of functions.
Case : Stainless Steel/Yellow gold PVD & Strap : Green leather
Water resistance to 5 ATM
40mm
FROM £200.00
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Maurice Lacroix Men's Blue Eliros Watch EL1098-PVP01-411-1
£940.00
£990.00
The calm, relaxed temperament of the Eliros collection provides an interesting contrast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition.
The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.
FROM £235.00
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Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1
£3,450.00
The new Maurice Lacroix AIKON Skeleton was inspired by urban architecture. Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.
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Maurice Lacroix Pontos S Diver Men's Bronze Special Edition Watch PT6248-BRZ01-330-3
£2,500.00
The Maurice Lacroix Pontos S Diver Men's Bronze Watch combines refined craftsmanship with a bold, vintage-inspired aesthetic. The 42mm bronze case features a brushed finish, adding a timeless and rugged elegance. Its black lacquered dial is complemented by yellow gold-plated hands and vintage beige Super-Luminova markers, ensuring superior readability, even in the darkest environments.
Equipped with an automatic ML115 movement, this watch offers a reliable 38-hour power reserve, perfect for daily use. The unidirectional rotating bezel and water resistance of 30 ATM make it the ideal choice for diving enthusiasts, while the date function at 6 o’clock adds practicality to its design.
Completing the look, the watch is paired with a luxurious brown leather strap featuring the Maurice Lacroix 'm' logo and a bronze pin buckle, offering both comfort and style. With a sapphire crystal and anti-reflective coating, this timepiece is built to last, making it a standout addition to any collection.
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Maurice Lacroix Men's Black Aikon Limited Edition Watch AI6038-DLB01-330-4
£3,015.00
£3,350.00
The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500
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Maurice Lacroix Pontos S Diver PT6248-SS00L-330-J
£1,990.00
The PONTOS S Diver is back and it’s better than ever! The model is the product of teamwork, inspired by Lidija’s search for improved performance, and has been tested in the most extreme conditions. It’s ideally suited to underwater exploration while also being the perfect accompaniment to city life.
Case : Stainless Steel & Strap : Orange rubber strap
Water resistance to 30 ATM
42mm
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Maurice Lacroix Men's Blue Aikon Automatic Watch AI6008-SY013-432-1
£2,600.00
The Maurice Lacroix Aikon Automatic AI6008-SY013-432-1 is a sophisticated timepiece, blending urban-inspired contemporary aesthetics with a mechanical heart. This elegant two-tone watch, featuring stainless steel and 18K yellow gold plating, makes a bold statement with its striking six-claw bezel design and ergonomic shape, perfect for city life.
The blue dial is accentuated by yellow gold-plated hour markers and hands coated with white super-luminova, ensuring readability in any lighting. The sapphire crystal with double anti-reflective coating adds durability, while the open case back showcases the automatic movement, a Maurice Lacroix caliber ML115 with a 38-hour power reserve.
This watch is water-resistant up to 20 ATM, making it suitable for water activities, and the two-tone stainless steel and gold-plated bracelet provides both comfort and style, equipped with an easy change system for versatility. Ideal for those who appreciate a blend of luxury and practicality.
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Maurice Lacroix Men's Black Aikon Quartz Watch AI1108-SS002-330-1
£990.00
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and the surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM £247.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1
£2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
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Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1
£2,040.00
£2,150.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
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Maurice Lacroix Pontos S Diver Men's White Blue Watch PT6248-SS00L-130-4
£1,990.00
The Maurice Lacroix Pontos S Diver Men's Watch is a masterpiece of refined design, offering a perfect balance between elegance and functionality. This luxurious timepiece is crafted from high-quality materials, making it a standout in the Maurice Lacroix collection.
With its 42mm stainless steel case, the Pontos S Diver exudes a bold yet sophisticated presence. The white lacquered dial with rhodium-plated, super-luminova hands and hour markers ensures readability in all conditions, while the special engraving on the case back adds a touch of exclusivity.
Powered by the Automatic ML115 movement, this watch boasts a power reserve of 38 hours and water resistance up to 30 ATM, making it perfect for diving. Paired with a dark blue rubber strap or a nylon strap, this watch combines style and durability, ensuring it's both practical and elegant for any occasion.
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Maurice Lacroix Ladies Black Diamond Aikon Watch AI1106-SS002-350-1
£1,100.00
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM ...
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Maurice Lacroix Ladies Blue Aikon Quartz Watch AI1106-SS002-430-1
£940.00
£990.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM £235.00
0% FINANCE AVAILABLE
Maurice Lacroix Men's Two-Tone Aikon Quartz Watch AI1106-PVP02-170-1
£1,125.00
£1,250.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM ...
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Maurice Lacroix Men's Gren Eliros Date Watch EL1118-SS001-620-5
£675.00
£750.00
The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
FROM £168.75
0% FINANCE AVAILABLE
Maurice Lacroix Men's Grey Aikon Automatic Watch AI6007-SS002-331-1
£2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic.
Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
FROM ...
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Maurice Lacroix Men's Green Aikon Automatic Watch AI6008-SS002-630-1
£2,050.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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Maurice Lacroix Men's White Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-130-1
£2,385.00
£2,650.00
For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturer than to keep track of time in two cities, a watch made to explore and conquer them. With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favorable price. Thanks to the Easy change system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.
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Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1
£2,040.00
£2,150.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
FROM ...
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Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2
£1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
FROM ...
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Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5
£1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
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Maurice Lacroix Men's Green Aikon Quartz Watch AI1108-SS002-630-1
£990.00
While looking back at the beginning of the classic legend, Le Méridien has carried out a series of upgrades for each model of the AIKON series of quartz watches.
Adhering to the spirit of excellence, Le Méridien reinterprets the AIKON series of quartz watches. The watchmaking brand Le Méridien from the Swiss Jura region has accumulated rich experience since the release of the first AIKON series watch, and has carefully absorbed valuable feedback from customers and retailers. Each component of the paragraph is reassessed. The curvatures, facets, lines and surfaces of the watch have been beautifully retouched, resulting in a clean new look. In addition, the specifications of each watch model have been upgraded for a luxurious feel.
FROM £247.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Blue Aikon Quartz Watch AI1108-SS002-430-1
£990.00
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
FROM £247.50
0% FINANCE AVAILABLE
Maurice Lacroix Men's Black Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-330-1
£2,650.00
With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime... with two different cities at the same time.
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Maurice Lacroix Men's Brown Aikon Automatic Watch AI6007-SS002-731-1
£2,050.00
The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious men and women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.
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Maurice Lacroix Aikon Automatic Limited Summer Edition 42mm Men's Orange Watch AI6008-SS00F-530-E
£2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
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Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6008-SS002-330-1
£2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
FROM ...
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Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1
£2,050.00
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.
FROM ...
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Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1
£2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility.
These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
FROM ...
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Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4
£1,950.00
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
FROM ...
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Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1
£2,050.00
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
FROM ...
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Maurice Lacroix Men's Silver Aikon Chronograph Watch AI6038-SS001-131-1
£2,990.00
AIKON, on the journey to success with the Automatic!
The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON's main distinctive features: the integrated water-resistant case, the flat sapphire crystal encircled by the famous six-arm bezel, the M logo in relief on the leather straps, and exceptionally high-quality production.
With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Extremely soft and supple, it suits all wrists.
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Maurice Lacroix Ladies Blue Aikon Automatic Watch AI6006-SS002-450-1
£2,100.00
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
FROM ...
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Maurice Lacroix Men's Grey Eliros Chronograph Watch EL1098-SS001-311-1
£950.00
The calm, relaxed temperament of the Eliros collection provides an interesting con-trast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition.
The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.
FROM £237.50
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Maurice Lacroix AIKON #tide Orange Watch AI2008-50050-300-0
£700.00
Enjoy a dazzling array of colors! Maurice Lacroix has created the brightest, funkiest watch line available in a dazzling array of colors. The AIKON #tide is designed to stand out wherever you are. And best of all, AIKON #tide is helping to clean up the oceans with its revolutionary technology that transforms discarded plastic waste into timepieces of the highest Swiss quality. AIKON #tide, a cool watch with a conscience, will soon be available to you.
FROM £175.00
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Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C
£2,205.00
£2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
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Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C
£2,205.00
£2,450.00
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
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Maurice Lacroix Men's Green Aikon Automatic Watch AI6057-SSL52-630-1
£2,200.00
The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever.
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Maurice Lacroix Men's Silver Blue Aikon Automatic Watch AI6007-SS002-430-1
£2,150.00
Urban-inspired, contemporary aesthetics, ergonomic design, and a mechanical heart make this Maurice Lacroix Aikon Automatic a perfect accompaniment to city life. The bold contrast of stainless steel and blue tones provides an eye-catching appeal for the modern man. With a 39mm diameter and just 11mm in height, the watch offers a sleek yet robust presence on the wrist.
It features an automatic movement caliber ML115 with a 38-hour power reserve and functions for hours, minutes, seconds, and a date at 3 o'clock. The rhodium-plated hands and indexes with white Super-Luminova ensure readability in all conditions. The open case back allows a view of the intricate inner workings, protected by an anti-reflective sapphire crystal.
The timepiece is completed with a polished stainless steel bracelet, featuring a quick-change system for ease of wear. With a water resistance of up to 20 ATM, this watch blends elegance with practicality, making it a versatile choice for any occasion.
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Maurice Lacroix AIKON #tide Benzilla Blue Watch AI2008-50YZA-000-0
£675.00
£750.00
AIKON #tide Benzilla – show your true colours!
Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours.
Case : Made from ocean-bound upcycled plastic & Strap : Light blue rubber strap with orange M-logo
Water resistance to 10 ATM
40mm
FROM £168.75
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Maurice Lacroix Men's Blue Aikon Chronograph Watch AI1018-SS001-432-4
£1,350.00
Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognized by many purely by seeing its unique design is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful. In 2016, Maurice Lacroix updated this iconic collection with a new, contemporary design, honed to modern tastes.
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