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Maurice Lacroix Fiaba Ladies White Silver
Maurice Lacroix Fiaba Ladies White Silver £1,170.00 £1,300.00
SOLD OUT
The Maurice Lacroix Fiaba Ladies Watch is the perfect expression of elegance, bringing fairy tale-like delicacy to life. With its graceful design and refined details, this watch is an ideal accessory for modern women who enjoy accessible luxury. It is not only stylish but also reliable, making it the ideal companion for both daily wear and special occasions. Encased in a 32mm two-tone stainless steel and rose gold PVD-plated case, the watch exudes sophistication. The silver dial, adorned with 11 diamonds as hour markers, adds a touch of luxury, while the rose gold-plated hands and second hand offer a striking contrast. A sapphire crystal with double anti-reflective coating protects the dial from everyday wear. This watch is powered by a quartz movement and is water-resistant to 3 ATM, ensuring practicality in everyday life. The two-tone stainless steel and rose gold PVD bracelet is not only comfortable but also elegant, completing this timepiece’s sophisticated appearance.
PAYMENTS FROM
-10% OFF
Automatic Watch - Maurice Lacroix Men's White Aikon  Venturer GMT Stainless Steel Watch AI6158-SS002-130-1
Maurice Lacroix Men's White Aikon Venturer GMT Stainless Steel Watch AI6158-SS002-130-1 £2,385.00 £2,650.00
PREORDER
For the first time in the AIKON family’s diverse range, Maurice Lacroix integrates the GMT function. What could be more logical for Venturer than to keep track of time in two cities, a watch made to explore and conquer them. With its radically modern look, this adventure-chic 43 mm diameter watch travels from metropolis to metropolis. Loyal to Maurice Lacroix’s mission, the watch displays a relationship between its objective and perceived value and its particularly favorable price. Thanks to the Easy change system, the AIKON Venturer GMT changes strap like it changes continent: naturally and stylishly, in the blink of an eye.
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Automatic Watch - Maurice Lacroix Men's Black Aikon Chronograph  Watch AI6038-DLB01-330-4
Maurice Lacroix Men's Black Aikon Limited Edition Watch £3,015.00 £3,350.00
SOLD OUT
The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500
PAYMENTS FROM
-6% OFF
Automatic Watch - Maurice Lacroix Ladies White Aikon Automatic Watch AI6006-SS002-170-1
Maurice Lacroix Ladies White Aikon Automatic Watch £2,040.00 £2,150.00
PREORDER
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
PAYMENTS FROM
-6% OFF
Automatic Watch - Maurice Lacroix Ladies Green Aikon Automatic Watch AI6006-SS002-370-1
Maurice Lacroix Ladies Green Aikon Automatic Watch £2,040.00 £2,150.00
PREORDER
The contemporary AIKON Automatic is now available in a new 35mm case, designed to meet the needs of modern, ambitious women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 35mm is designed to reflect the personality of its owner. Indeed, with four variants to choose from, every lady can find her perfect model.
PAYMENTS FROM
-10% OFF
Analogue Watch - Maurice Lacroix Men's Two-Tone Aikon Quartz Watch AI1106-PVP02-170-1
Maurice Lacroix Men's Two-Tone Aikon Quartz Watch £1,125.00 £1,250.00
PREORDER
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
PAYMENTS FROM
-6% OFF
Analogue Watch - Maurice Lacroix Men's Blue Aikon Quartz Watch AI1106-SS002-430-1
Maurice Lacroix Ladies Blue Aikon Quartz Watch £940.00 £990.00
PREORDER
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference. In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
PAYMENTS FROM £235.00
-11% OFF
Analogue Watch - Maurice Lacroix Men's Blue Eliros Watch EL1098-PVP01-411-1
Maurice Lacroix Men's Blue Eliros Watch £889.00 £990.00
PREORDER
The calm, relaxed temperament of the Eliros collection provides an interesting contrast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition. The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.
PAYMENTS FROM £222.25
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Analogue Watch - Maurice Lacroix Men's Gren Eliros Date Watch EL1118-SS001-620-5
Maurice Lacroix Men's Gren Eliros Date Watch £675.00 £750.00
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The 40mm stainless steel case is slenderenhancing wearer comfort. A quartz movement is housed within the case, obviating the need for manual winding and delivering a high degree of precision. The dial design blends long batons with elongated Arabic numerals, each presented in alternating colours, giving the model a modern vibe. The new models also feature the company’s ‘Easy Strap Exchange’ system, allowing the wearer to change the appearance of their Eliros without the need for tools.
PAYMENTS FROM £168.75
-10% OFF
Automatic Watch - Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch AI6008-SS00F-431-C
Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch £2,205.00 £2,450.00
PREORDER
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
PAYMENTS FROM
-10% OFF
Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch AI6007-SS00F-431-C
Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch £2,205.00 £2,450.00
PREORDER
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
PAYMENTS FROM
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Maurice Lacroix Aikon Ladies White Watch
Maurice Lacroix Aikon Ladies White Watch £1,944.00 £2,160.00
SOLD OUT
The Maurice Lacroix AIKON Automatic Date 35MM is an urban-inspired timepiece that combines contemporary aesthetics with a mechanical heart, making it the ideal accessory for city life. Its elegant design, with playful contrasts and shapes, creates a bold statement that exudes sophistication. Housed in a 35mm two-tone stainless steel and yellow gold PVD-plated case, the watch boasts a brushed and polished finish for a refined look. The dial is white mother-of-pearl with 8 diamond hour markers and gold-plated hands coated with super-luminova for optimal readability in low light. The sapphire crystal ensures durability, while the open case back reveals the intricate automatic movement within. Powered by the ML115 automatic calibre, this watch offers a power reserve of 38 hours, with date functionality at 3 o'clock. The bracelet is made from a matching two-tone stainless steel and yellow gold PVD-plated material, providing a secure and stylish fit with the easy-change system. This timepiece is water-resistant up to 200 metres, making it suitable for various daily activities.
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Maurice Lacroix Eliros Men's White Gold Watch
Maurice Lacroix Eliros Men's White Gold Watch £940.00 £990.00
SOLD OUT
The Maurice Lacroix Eliros Men's White Gold Watch is the epitome of timeless elegance, designed for those who appreciate sleek and sophisticated timepieces. Its 40mm yellow gold PVD-plated stainless steel case brings a luxurious touch, while the white lacquered dial provides a classic and refined look. With its yellow gold-plated Roman numerals and indexes, along with yellow gold-plated hands, the Eliros offers both form and function. The chronograph features include a 30-minute counter at 9 o'clock, 1/10 second counter at 6 o'clock, and central second hand, providing precision timing. Protected by a sapphire crystal with double anti-reflective coating and water-resistant up to 5 ATM, this watch is perfect for everyday wear. The black leather strap with the Maurice Lacroix 'm' logo completes the luxurious design, offering comfort and style for the modern gentleman.
PAYMENTS FROM £235.00
-43% OFF
Maurice Lacroix Men's Watch 42mm Aikon Automatic Orange
Maurice Lacroix Men's Watch 42mm Aikon Automatic Orange £1,399.00 £2,450.00
NEXT DAY DELIVERY
This Maurice Lacroix Aikon Automatic Summer Edition 42mm brings a vibrant and modern expression to the iconic Aikon design. The bright orange dial, enriched with the clous de Paris motif, delivers a confident statement while maintaining refined Swiss craftsmanship throughout. Powered by the automatic ML115 movement, the watch offers reliable timekeeping, a date display at 3 o’clock, and a 38-hour power reserve. Black-plated hands and indexes filled with Super-LumiNova enhance visibility in all light conditions, while the sapphire crystal with double anti-reflective coating ensures clarity and durability. Designed for versatility, this model includes an orange rubber strap and a stainless steel bracelet, both easily interchangeable thanks to the quick-release system. With 20 ATM water resistance and a robust stainless steel case, it is perfect for both everyday wear and adventurous summer days.
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Maurice Lacroix Men's Watch 44mm Aikon Limited Edition Blue Bronze
Maurice Lacroix Men's Watch 44mm Aikon Limited Edition Blue Bronze £879.00 £1,350.00
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This Aikon Limited Edition model showcases Maurice Lacroix’s contemporary design vision, combining a bold 44mm bronze case with a rich blue dial that creates strong visual depth and character. The reliable quartz movement ensures accuracy throughout daily wear, while the natural patina of the bronze case evolves uniquely over time, making each watch truly individual. Finished with a comfortable leather strap and offering 100 metres water resistance, this limited edition delivers modern luxury with a distinctive, rugged charm that suits both everyday and weekend settings.
PAYMENTS FROM £219.75
-41% OFF
Maurice Lacroix Ladies' Watch 35mm Aikon Automatic Pink
Maurice Lacroix Ladies' Watch 35mm Aikon Automatic Pink £1,499.00 £2,500.00
NEXT DAY DELIVERY
The Aikon Automatic Ladies' 35mm blends refined proportions with a bold summer aesthetic. The pink clous-de-paris dial brings a playful yet elegant character, beautifully framed by polished stainless steel. Powered by the ML115 automatic movement, the watch delivers dependable Swiss precision, complete with a 38-hour power reserve and a sapphire crystal case back that reveals the intricate finishing inside. Designed for everyday versatility, it includes both a stainless steel bracelet and a pink rubber strap using Maurice Lacroix’s EasyChange system. With 20 ATM water resistance and luminous hands, it is perfectly tailored for active, modern living.
PAYMENTS FROM
-40% OFF
Maurice Lacroix Unisex Watch 39mm Aikon Automatic Blue PVD Limited Edition
Maurice Lacroix Unisex Watch 39mm Aikon Automatic Blue PVD Limited Edition £1,399.00 £2,300.00
NEXT DAY DELIVERY
This Maurice Lacroix Aikon Automatic Limited Edition is crafted in striking Blue PVD-plated stainless steel and limited to just 888 pieces worldwide. Designed with the distinctive six-claw bezel and a richly textured blue Clous de Paris dial, it balances contemporary style with premium Swiss engineering. The model features the automatic ML115 movement with a 38-hour power reserve, visible through its exhibition case back. Super-LumiNova hands and indexes ensure excellent legibility, while the 20 ATM water resistance makes it a reliable everyday companion. Completed with a blue rubber strap equipped with the EasyChange system, this refined Aikon edition delivers standout aesthetics, comfort and durability — a truly exclusive piece for collectors and enthusiasts.
PAYMENTS FROM
-39% OFF
Maurice Lacroix Unisex Watch 39mm Aikon Automatic Limited Summer Edition Pink
Maurice Lacroix Unisex Watch 39mm Aikon Automatic Limited Summer Edition Pink £1,499.00 £2,450.00
NEXT DAY DELIVERY
The Maurice Lacroix Aikon Automatic Limited Summer Edition brings a vibrant, modern character to the classic Aikon form. Crafted in 39mm stainless steel, it features a brushed and polished case with the signature six-claw bezel. The striking pink Clous de Paris dial is paired with rhodium-plated Super-LumiNova hands and indexes, a sapphire crystal with double AR coating, and an exhibition caseback showcasing the automatic ML115 movement. Versatile and expressive, the watch includes both a stainless steel bracelet and a pink rubber strap with the Easy Change system. With 20 ATM water resistance and refined finishing, it is a standout limited edition designed for effortless summer style.
PAYMENTS FROM
-32% OFF
Maurice Lacroix Men’s Watch 44mm Aikon Chronograph Grey
Maurice Lacroix Men’s Watch 44mm Aikon Chronograph Grey £2,999.00 £4,350.00
NEXT DAY DELIVERY
The Maurice Lacroix Aikon Chronograph Titanium 44mm blends bold urban style with refined Swiss watchmaking. Its lightweight yet robust 44mm titanium case and matching grey titanium bracelet give the watch a modern, sporty character, while the grey dial with contrasting sub-dials keeps everything clean, legible and confident on the wrist. Engineered for performance, this model is driven by a Swiss Made automatic chronograph movement ML112 with an approximate 48-hour power reserve. The layout delivers chronograph timing, date and weekday display, plus luminescent hands and indexes for easy reading in low light. A scratch-resistant sapphire crystal and 200 metres water resistance complete a spec built for everyday wear and weekend adventure alike. Versatile and ready for any occasion, the watch is supplied on a grey titanium bracelet and also includes an additional grey rubber strap, allowing you to switch between an elegant metal look and a more relaxed, sporty feel in seconds. With its combination of titanium construction, automatic chronograph precision and distinctive Aikon design language, this piece is a strong choice for anyone looking to add a capable, contemporary Swiss Made sports watch to their collection.
PAYMENTS FROM
-36% OFF
Maurice Lacroix Ladies' Watch 35mm Aikon Quartz Colours Light Blue
Maurice Lacroix Ladies' Watch 35mm Aikon Quartz Colours Light Blue £779.00 £1,200.00
NEXT DAY DELIVERY
The Aikon Quartz Colours Edition in Light Blue captures the contemporary elegance of Maurice Lacroix with a 35mm brushed and polished stainless steel case and the instantly recognisable six-claw bezel. Featuring a light blue diamond-set dial, the watch showcases 56 sparkling gemstones, rhodium-plated hands with Super-LumiNova, and a sapphire crystal with double AR coating for enhanced clarity. Powered by a Swiss quartz movement, this special edition offers 10 ATM water resistance, a date display, and an integrated stainless steel bracelet with the Easy Change system for effortless versatility.
PAYMENTS FROM £194.75
-34% OFF
Maurice Lacroix Unisex Watch 40mm Aikon Quartz Colours Light Blue
Maurice Lacroix Unisex Watch 40mm Aikon Quartz Colours Light Blue £729.00 £1,100.00
NEXT DAY DELIVERY
The Aikon Quartz Colours Edition in Light Blue brings a fresh and modern personality to the iconic Aikon silhouette, crafted in a 40mm brushed and polished stainless steel case with the signature six-claw bezel. Featuring a clean light blue dial with rhodium-plated hands and indexes coated in white Super-LumiNova, this model offers excellent legibility and a crisp, minimalist aesthetic complemented by a sapphire crystal with double AR coating. Powered by a Swiss quartz movement, it provides dependable precision along with 10 ATM water resistance and an integrated stainless steel bracelet equipped with the Maurice Lacroix Easy Change system for effortless versatility.  
PAYMENTS FROM £182.25
-36% OFF
Maurice Lacroix Ladies' Watch 35mm Aikon Quartz Colours Pink
Maurice Lacroix Ladies' Watch 35mm Aikon Quartz Colours Pink £779.00 £1,200.00
NEXT DAY DELIVERY
The Aikon Quartz Colours Edition in Pink brings a vibrant and luxurious reinterpretation of Maurice Lacroix’s iconic 90s-inspired design, with a 35mm stainless steel case and the distinctive six-claw bezel. Enhanced with 56 dial-set diamonds, the pink backdrop creates a striking contrast with rhodium-plated hands featuring white Super-LumiNova, all protected by a sapphire crystal with double anti-reflective coating. Powered by a Swiss quartz movement, this model offers precision, 10 ATM water resistance, a date display at 3 o’clock, and an integrated stainless steel bracelet equipped with the Easy Change system for effortless versatility.
PAYMENTS FROM £194.75
-6% OFF
Automatic Watch - Maurice Lacroix Men's Skeleton Aikon Automatic Watch AI6007-SS002-030-1
Maurice Lacroix Men's Skeleton Aikon Automatic Watch £3,250.00 £3,450.00
PREORDER
The new Maurice Lacroix AIKON Skeleton was inspired by urban architecture. Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.
PAYMENTS FROM
-10% OFF
Maurice Lacroix Ladies White Diamond Aikon Watch
Maurice Lacroix Ladies White Diamond Aikon Watch £999.00 £1,100.00
NEXT DAY DELIVERY
The Maurice Lacroix AIKON Ladies Watch is a stunning blend of Swiss craftsmanship and contemporary design. Taking inspiration from the 90s Calypso collection, this piece is a timeless and iconic addition to any wardrobe. Its refined appearance and quality features make it the ideal companion for those who appreciate understated elegance. Crafted with a 35mm stainless steel case and a brushed finish, the watch exudes sophistication. The bezel showcases the distinct six “claws” design, framing a beautiful sun-brushed white dial adorned with 56 diamonds. Rhodium-plated hands and hour markers, along with white super-luminova, ensure excellent readability in all lighting conditions. Powered by a precise quartz movement, this watch is water-resistant to 10 ATM, making it reliable for everyday wear. The date function at 3 o’clock adds practical utility, while the stainless steel bracelet offers comfort and a sleek look with a 20mm width, completing the piece's overall versatility.
PAYMENTS FROM £249.75
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Maurice Lacroix Fiaba Ladies Silver
Maurice Lacroix Fiaba Ladies Silver £889.00 £990.00
SOLD OUT
The Maurice Lacroix Fiaba Ladies Silver Watch celebrates elegance and delicacy, creating a timepiece perfect for today's stylish woman. This refined accessory makes a bold statement while remaining understated, suitable for both daily wear and special occasions. With a 32mm stainless steel case and polished finish, the Fiaba is not only eye-catching but also durable. The silver dial features black Roman numerals for a touch of classic sophistication, while the blue-plated hands add a modern flair. A sapphire crystal with double anti-reflective coating protects the watch from scratches and enhances readability. Powered by a reliable quartz movement, the watch also boasts a date function at 3 o'clock and is water-resistant up to 3 ATM. The stainless steel bracelet ensures comfort and durability, making this watch a versatile addition to any collection.
PAYMENTS FROM £222.25

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