Black Friday Watch Deals
Your countdown to the best watch savings of the year, up to 50% off, plus an extra 15% with code BF15.
Black Friday is the UK's biggest gifting event, and the one week all year when a genuine designer or Swiss watch comes within easy reach. We have gathered the savings in one place and set out exactly when the best drops land, so you can plan ahead and never pay full price.
An extra 15% off almost everything, on the current price at checkout. Excludes TAG Heuer (use BF10 for 10% off). Ends 15 December, while stocks last.
Your Black Friday countdown
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1
Now to 26 Nov · Early look
Browse and build your wishlist
Prices are already falling across the sale. Save your favourites now so you can check out the moment the biggest reductions land.
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2
Friday 27 Nov · Black Friday
The main event goes live
The deepest discounts arrive, with code BF15 taking a further 15% off at checkout. The most-wanted gifts sell out first, so shop early.
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3
Sat 28 to Mon 30 Nov · Cyber weekend
Last chance before it ends
Cyber Monday closes the event on 30 November. Once stock is gone and the codes expire, these prices do not return.
Jump to your style
Every collection below is part of the sale, tap a style to see what is discounted.
A deal in every colour
Our warmest sellers are the reductions on rose gold watches.
For something brighter and bolder, browse the savings on our gold watches.
Prefer classic and understated? Our silver watches never date.
For a timeless dark dial, the deals on our black watches are hard to beat.
Want a pop of colour? Take a look at the blue watches on offer.
On cases, the toughest everyday choice is a stainless steel case watch.
For a lighter, modern feel, explore our ceramic case watches.
And for a dressier gift, you will find plenty among our leather strap watches.
Gifts for him & her
Shopping for him? The men's sale spans every style across our mens watches.
Buying for her? Rose gold and designer sparkle are reduced across our womens designer watches.
For the enthusiast, our automatic watches are the cheapest route into true watchmaking.
For fuss-free everyday wear, the deals on our quartz watches are ideal.
Shop by price range
Set your budget and browse the reductions inside, each link is filtered to watches only.
Shopping for her by price? Browse the women's watches under £500 in the same way.
Black Friday, answered
When is Black Friday 2026?
Black Friday 2026 is Friday 27 November, with Cyber Monday on Monday 30 November. Our offers typically run across the whole week, so it pays to shop early before the best gifts sell out.
How does code BF15 work?
Enter BF15 at checkout for an extra 15% off the current price of almost everything. It excludes TAG Heuer, which uses code BF10 for 10% off, and it ends on 30 November while stocks last. Always check the final price shown at checkout.
Are the deals on genuine watches?
Yes. Every watch is 100% authentic and brand new, supplied with its correct official packaging and a minimum two-year warranty, sale price or not.
Can I return a Black Friday gift?
Yes. Our 60-day returns run right through Christmas, so a gift bought in the sale can still be exchanged if it is not quite right. UK orders over £99 also ship free.
Shop the sale
Watches at their lowest prices of the year, each one authentic, boxed and ready to gift.
Shop all dealsPrices and stock change, so the price shown at checkout is final. "Was" prices reflect a recent selling or RRP price. BF15 and BF10 end 30 November, while stocks last. Finance subject to status; see our site footer for full Klarna terms.