Price
Adidas Originals
Allemano
Alpina
Armand Nicolet
BOSS
Ball
Baume & Mercier
Benrus
Bomberg
Briston
Bulova
Calvin Klein
Casio
Casio G-Shock
Citizen
Diesel
Edox
Emporio Armani
Eterna
Festina
Franck Dubarry
Frederique Constant
GC
GaGà Milano
Gant
Giorgio Fedon
Graham
Gucci
Herbelin
Hublot
Junghans
Louis Erard
Luminox
M2Z
Maserati
Maurice Lacroix
Mazzucato
Meccaniche Veneziane
Metal.ch
Michael Kors
Mondaine
Nautica
Nordgreen
Orient
Orient Star
Paul Picot
Philipp Plein
Revue Thommen
Roamer
Rotary
Seiko
Spinnaker
TW Steel
Tag Heuer
Three Square
Timberland
Timex
Tissot
Tonino Lamborghini
Trematic
U-Boat
Venezianico
Versace
Vesuviate
Victorinox
Visconti
Zorbello
10-Year Battery
24 Hour Display
3 Hand
Alarm
Anti-Magnetic
Calendar
Chronograph
Countdown Timer
Crystals
Date
Day
Day Date
Diamonds
Digital
Diver
Diver Watch
Dual Time
EOL Function
Eco-Drive
Exhibition Caseback
French Made
GMT
Hand Winding
Interval Timer
Limited Edition
Long Battery Life
Luminous
Moon Phase
Mother Of Pearl
Open Heart
Pointer Date
Power Reserve
Powermatic 80
Rotating Bezel
Screw-Down Crown
See-through Caseback
Skeleton
Skull Motif
Small Seconds
Solar
Solar Powered
Special Edition
Sport
Stopwatch
Swiss Made
Tachymeter
Telememo
Timer
Tourbillon
Unidirectional Bezel
Unique Dial
World Time
Maurice Lacroix Men's Skeleton Aikon Automatic Watch
£3,250.00
£3,450.00
PREORDER
The new Maurice Lacroix AIKON Skeleton was inspired by urban architecture. Presented in a 39mm stainless steel case, the modest diameter of this watch promises widespread appeal. Moreover, it complements the brand’s existing portfolio of skeleton models housed in 43mm, 44mm and 45mm cases.
PAYMENTS FROM ...
Maurice Lacroix Men's Watch 42mm Aikon Automatic Orange
£1,399.00
£2,450.00
NEXT DAY DELIVERY
This Maurice Lacroix Aikon Automatic Summer Edition 42mm brings a vibrant and modern expression to the iconic Aikon design. The bright orange dial, enriched with the clous de Paris motif, delivers a confident statement while maintaining refined Swiss craftsmanship throughout.
Powered by the automatic ML115 movement, the watch offers reliable timekeeping, a date display at 3 o’clock, and a 38-hour power reserve. Black-plated hands and indexes filled with Super-LumiNova enhance visibility in all light conditions, while the sapphire crystal with double anti-reflective coating ensures clarity and durability.
Designed for versatility, this model includes an orange rubber strap and a stainless steel bracelet, both easily interchangeable thanks to the quick-release system. With 20 ATM water resistance and a robust stainless steel case, it is perfect for both everyday wear and adventurous summer days.
PAYMENTS FROM ...
Maurice Lacroix Unisex Watch 39mm Aikon Automatic Blue PVD Limited Edition
£1,399.00
£2,300.00
NEXT DAY DELIVERY
This Maurice Lacroix Aikon Automatic Limited Edition is crafted in striking Blue PVD-plated stainless steel and limited to just 888 pieces worldwide. Designed with the distinctive six-claw bezel and a richly textured blue Clous de Paris dial, it balances contemporary style with premium Swiss engineering.
The model features the automatic ML115 movement with a 38-hour power reserve, visible through its exhibition case back. Super-LumiNova hands and indexes ensure excellent legibility, while the 20 ATM water resistance makes it a reliable everyday companion.
Completed with a blue rubber strap equipped with the EasyChange system, this refined Aikon edition delivers standout aesthetics, comfort and durability — a truly exclusive piece for collectors and enthusiasts.
PAYMENTS FROM ...
Maurice Lacroix Unisex Watch 39mm Aikon Automatic Limited Summer Edition Pink
£1,499.00
£2,450.00
NEXT DAY DELIVERY
The Maurice Lacroix Aikon Automatic Limited Summer Edition brings a vibrant, modern character to the classic Aikon form. Crafted in 39mm stainless steel, it features a brushed and polished case with the signature six-claw bezel.
The striking pink Clous de Paris dial is paired with rhodium-plated Super-LumiNova hands and indexes, a sapphire crystal with double AR coating, and an exhibition caseback showcasing the automatic ML115 movement.
Versatile and expressive, the watch includes both a stainless steel bracelet and a pink rubber strap with the Easy Change system. With 20 ATM water resistance and refined finishing, it is a standout limited edition designed for effortless summer style.
PAYMENTS FROM ...
Maurice Lacroix Men’s Watch 44mm Aikon Chronograph Grey
£2,999.00
£4,350.00
NEXT DAY DELIVERY
The Maurice Lacroix Aikon Chronograph Titanium 44mm blends bold urban style with refined Swiss watchmaking. Its lightweight yet robust 44mm titanium case and matching grey titanium bracelet give the watch a modern, sporty character, while the grey dial with contrasting sub-dials keeps everything clean, legible and confident on the wrist.
Engineered for performance, this model is driven by a Swiss Made automatic chronograph movement ML112 with an approximate 48-hour power reserve. The layout delivers chronograph timing, date and weekday display, plus luminescent hands and indexes for easy reading in low light. A scratch-resistant sapphire crystal and 200 metres water resistance complete a spec built for everyday wear and weekend adventure alike.
Versatile and ready for any occasion, the watch is supplied on a grey titanium bracelet and also includes an additional grey rubber strap, allowing you to switch between an elegant metal look and a more relaxed, sporty feel in seconds. With its combination of titanium construction, automatic chronograph precision and distinctive Aikon design language, this piece is a strong choice for anyone looking to add a capable, contemporary Swiss Made sports watch to their collection.
PAYMENTS FROM ...
Maurice Lacroix Men's Grey Aikon Automatic Watch
£2,050.00
PREORDER
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic.
Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
PAYMENTS FROM ...
Maurice Lacroix Men's Green Aikon Automatic Rubber Watch AI6008-SS000-630-5
£1,950.00
PREORDER
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
PAYMENTS FROM ...
Maurice Lacroix Men's Blue Aikon Automatic Rubber Watch AI6007-SS000-430-4
£1,950.00
PREORDER
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
PAYMENTS FROM ...
Maurice Lacroix Men's Black Aikon Automatic Stainless Steel Watch AI6007-SS002-330-1
£2,050.00
PREORDER
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked the AIKON to give it finishings of unparalleled perceived value.
PAYMENTS FROM ...
Maurice Lacroix Men's Blue Aikon Automatic Stainless Steel Watch AI6008-SS002-430-1
£2,050.00
PREORDER
Two years after the launch of the AIKON quartz, this historical model has been given a new, sharper look with an automatic movement, giving rise to the AIKON Automatic. Renowned for its high-quality designs and its innovation, watch brand Maurice Lacroix has worked with the AIKON to give it finishings of unparalleled perceived value.
PAYMENTS FROM ...
Maurice Lacroix Men's Brown Aikon Automatic Watch
£2,050.00
PREORDER
The contemporary AIKON Automatic is now available in a new 39mm case, designed to meet the needs of modern, ambitious men and women. Each watch is incredibly refined and imbued with the same impressive quality found on Maurice Lacroix’s costlier ‘Masterpiece’ models. The AIKON 39mm is designed to reflect the personality of its owner.
PAYMENTS FROM ...
Maurice Lacroix Men's Grey Aikon Automatic Rubber Watch AI6008-SS000-230-2
£1,950.00
PREORDER
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
PAYMENTS FROM ...
Maurice Lacroix Men's Grey Aikon Automatic Stainnless Steel Watch AI6007-SS002-230-1
£2,050.00
PREORDER
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility. These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
PAYMENTS FROM ...
Maurice Lacroix Men's Green Aikon Automatic Stainless Steel Watch AI6007-SS002-630-1
£2,050.00
PREORDER
Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch. Both case sizes are now available on a metal bracelet or with a leather or rubber strap. In addition, strap kits are available for clients seeking to exploit the AIKON’s notable versatility.
These new additions to the AIKON family perpetuate Maurice Lacroix’s reputation for delivering urban designs and high perceived value. Today, Maurice Lacroix offers more choice than ever before. Now’s the time to choose your favourite AIKON.
PAYMENTS FROM ...
Maurice Lacroix Men's Silver Aikon Chronograph Watch
£2,990.00
PREORDER
AIKON, on the journey to success with the Automatic!
The AIKON collection is the descendant of the Calypso. This benchmark piece—the brand’s best-belling model of the 1990s—already incorporated the AIKON's main distinctive features: the integrated water-resistant case, the flat sapphire crystal encircled by the famous six-arm bezel, the M logo in relief on the leather straps, and exceptionally high-quality production.
With their dynamic angles and pronounced polished and satin-finished surfaces, the AIKON Automatic models have a real presence on the wrist. They also feature a newly designed flexible five-link steel bracelet. Extremely soft and supple, it suits all wrists.
PAYMENTS FROM ...
Maurice Lacroix Men's Green Aikon Quartz Watch
£990.00
PREORDER
While looking back at the beginning of the classic legend, Le Méridien has carried out a series of upgrades for each model of the AIKON series of quartz watches.
Adhering to the spirit of excellence, Le Méridien reinterprets the AIKON series of quartz watches. The watchmaking brand Le Méridien from the Swiss Jura region has accumulated rich experience since the release of the first AIKON series watch, and has carefully absorbed valuable feedback from customers and retailers. Each component of the paragraph is reassessed. The curvatures, facets, lines and surfaces of the watch have been beautifully retouched, resulting in a clean new look. In addition, the specifications of each watch model have been upgraded for a luxurious feel.
PAYMENTS FROM £247.50
Maurice Lacroix Men's Black Aikon Quartz Watch
£990.00
PREORDER
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and the surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
PAYMENTS FROM £247.50
Maurice Lacroix Men's Blue Aikon Quartz Watch
£990.00
PREORDER
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line, and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
PAYMENTS FROM £247.50
Maurice Lacroix Men's Two-Tone Aikon Quartz Watch
£1,125.00
£1,250.00
PREORDER
Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.
In the spirit of continuous improvement, Maurice Lacroix has revisited the AIKON Quartz. Having amassed much experience since releasing the inaugural AIKON and listening to feedback from clients and retailers alike, the Jura-based brand has reappraised each constituent part of the sporty model. Every curve, facet, line and surface has been refined, culminating in a new, clean-cut appearance. Moreover, the specification of each reference has been upgraded, heightening the overall sense of luxury.
PAYMENTS FROM ...
Maurice Lacroix Men's Green Aikon Automatic Watch
£2,050.00
PREORDER
The AIKON’s Easy Strap Exchange system has delighted the model’s wearers for several years. It allows the owner to easily swap a metal bracelet for a leather strap, or vice-versa, without the need for tools. Now, Maurice Lacroix builds upon this versatility by introducing a new range of straps formed of FKM rubber. This particular grade of rubber delivers superior flexibility to regular rubber, augmenting wearer comfort. In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
The new rubber straps feature a central row incorporating a Clous de Paris pattern, replicating the appearance of the dial motif. Positioned adjacent to this central row are two recessed channels which line up with the strap fixings projecting from the case. The straps are offered in a selection of colours, providing the optimal pairing for the various dial colours available. All the straps come supplied with a steel pin buckle and incorporate the Maurice Lacroix ‘M’ logo.
PAYMENTS FROM ...
Maurice Lacroix Men's Green Aikon Automatic Watch
£2,200.00
PREORDER
The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling of strength it evokes is preserved. Its ease of wearing for any occasion is more marked than ever.
PAYMENTS FROM ...
Maurice Lacroix Aikon Men's Blue Automatic Limited Summer Edition Watch
£2,205.00
£2,450.00
PREORDER
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
PAYMENTS FROM ...
Maurice Lacroix Aikon Automatic Limited Summer Edition Turquoise Watch
£2,205.00
£2,450.00
PREORDER
The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, Maurice Lacroix tempts stylish individuals to sport a new look at the beach this year.
PAYMENTS FROM ...
Maurice Lacroix Men's Black Aikon Limited Edition Watch
£3,015.00
£3,350.00
SOLD OUT
The AIKON Automatic Chronograph Sprint plays with colours and textures, endowing the model with a very different appearance to its siblings. However, die-hard fans of the AIKON can relax, this new model still features the AIKON’s distinctive six arms straddling the bezel, the M-logo on its strap, and the model’s urban styling. Put simply, the new model is fresh and sporty but respects the legend. Limited Edition of 500
PAYMENTS FROM ...
News & Offers from Watches & Crystals
Subscribe to our newsletter for the latest trends in jewellery and watches, exclusive new arrivals, and special offers.